For a long time, I have wanted to find a way to help travelers book trips more easily. We know the work that goes into research and planning. One 2013 study conducted by Millward Brown Digital found that, in the 45 days leading up to a travel purchase, people made an average of 38 visits to travel websites. That’s a lot of effort.
At Travel + Leisure, we’ve focused for decades on inspiring you to explore the world. That’s why we provide tons of recommendations throughout the magazine and on our website, offer useful strategies for making smart decisions in the Upgrade section, and help guide you to the right travel specialists (this way for our complete list of recommended agents). Still, I’ve always thought we could do even more to serve you better.
We’re taking a big step in that direction with T+L Journeys—full-fledged trips that you can book by simply picking up the phone or sending an e-mail. To create them, our editors began with two questions: Where are the places that we most want to go right now? And which experiences have enough wow factor to make us jump on a plane in a heartbeat? Then, working with the highly respected travel company Black Tomato, we turned those ideas into complete itineraries, drawing on our collective experience and knowledge of the best places to go and things to do. The result is 20 incredible trips that you won’t find anywhere else.
We’re excited about T+L Journeys, and everyone on our staff has a favorite (mine’s anepic cross-country adventure in Canada). We’re sure you’ll share our enthusiasm, whether you’re ready to hit the road now or just dreaming about adventures to come.
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